Strategic Market Insights Lead

Há 6 dias


Lisboa, Lisboa, Portugal Novartis Farmacéutica Tempo inteiro

At Novartis Farmacéutica, we are seeking a skilled Strategic Market Insights Lead to join our team. In this role, you will be responsible for providing strategic insights about customers and field force impact by analyzing data (internal and external), collecting information, and asking the right questions.

About the Role:

  • Ensure the gathering of market and customer insights using primary & secondary information, ethnographic method, and benchmarking.
  • Responsible for building a robust market research plan to address top business needs by leading primary/secondary research, business analytics focused on priority brands, as well as ad hoc research as needed.
  • Identify best market research techniques, vendors, methodologies, monitor recruitment, analyze/triangulate results, and make strategic recommendations.
  • Integrate several insights sources to better understand customers and their needs (contribute to accurate customer profiling & segmentation) to support Omni channel strategy.
  • Support annual and mid-year segmentation exercises in coordination with CRM Lead brand teams and Commercial Heads to set segmentation business rules and strategy.
  • Proactively provide stakeholders with key insights to facilitate business critical decisions.
  • Be the subject matter expert on Sales Incentive plans and effectively communicate rationale, strategy, and calculations.
  • Partner with Finance and business leaders to identify and implement process improvements.
  • Complete calculation processes for cycle bonus payouts of defined field incentive plans, ensuring timely and accurate payouts.
  • Look for new ways to use sales incentives to boost business performance in a compliant way.

Key Performance Indicators:

  • Deliver robust and timely early launch research plan to support strategic decisions.
  • Develop framework to build HCP profiling (digital, other relevant criteria) to enable Omni channel engagement.
  • Incentives Plans communicated in a timely and accurate way.

Salary Range: $80,000 - $120,000 per annum, depending on location and experience. We offer a competitive benefits package, including health insurance, retirement savings plan, and paid time off.

Why Join Us: At Novartis Farmacéutica, we believe that helping people with disease and their families takes more than innovative science – it takes a community of smart, passionate people like you. Collaborating, supporting, and inspiring each other, we combine to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?


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