Strategic Insights Manager
Há 1 mês
Company Overview
Michael Page Portugal is a leading recruitment agency, specializing in the pharmaceutical and healthcare industry. As a global leader, we offer innovative research, development, and manufacturing of medicines and therapies.
Job Description
We are seeking a Strategic Insights Manager to provide strategic insights, analyzing data, collecting information, and asking the right questions. The successful candidate will be customer-obsessed, focused on continuous improvement, and support business decisions regarding our customers and respective challenges.
Key Responsibilities:
- Ensure market and customer insights using primary & secondary information, ethnographic method, and benchmarking.
- Develop a robust market research plan to address top business needs by leading primary/secondary research, business analytics focused on priority brands, and ad hoc research as needed.
- Identify best market research techniques, vendors, methodologies, monitor recruitment, analyze/triangulate results, and make strategic recommendations.
- Integrate several insights sources to better understand customers and their needs (contribute to accurate customer profiling & segmentation) to support Omni channel strategy.
- Support annual and mid-year segmentation exercises, in coordination with CRM Lead brand teams and Commercial Heads to set segmentation business rules and strategy.
Requirements:
- University Degree in Management, Economics, Statistics, or other related area.
- Experience in UX/UI, insight-gathering methodologies, marketing, data & analytics, market research, or customer experience.
- Knowledge of data-sources, primary market research, and business mindset.
Benefits:
- A competitive salary of $120,000 per annum, based on the role's requirements and location.
- The opportunity to work with a recognized company in the market.
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