Strategic Insights Manager

Há 1 mês


Lisboa, Lisboa, Portugal Michael Page Portugal Tempo inteiro

Company Overview
Michael Page Portugal is a leading recruitment agency, specializing in the pharmaceutical and healthcare industry. As a global leader, we offer innovative research, development, and manufacturing of medicines and therapies.

Job Description
We are seeking a Strategic Insights Manager to provide strategic insights, analyzing data, collecting information, and asking the right questions. The successful candidate will be customer-obsessed, focused on continuous improvement, and support business decisions regarding our customers and respective challenges.

Key Responsibilities:

  • Ensure market and customer insights using primary & secondary information, ethnographic method, and benchmarking.
  • Develop a robust market research plan to address top business needs by leading primary/secondary research, business analytics focused on priority brands, and ad hoc research as needed.
  • Identify best market research techniques, vendors, methodologies, monitor recruitment, analyze/triangulate results, and make strategic recommendations.
  • Integrate several insights sources to better understand customers and their needs (contribute to accurate customer profiling & segmentation) to support Omni channel strategy.
  • Support annual and mid-year segmentation exercises, in coordination with CRM Lead brand teams and Commercial Heads to set segmentation business rules and strategy.

Requirements:

  • University Degree in Management, Economics, Statistics, or other related area.
  • Experience in UX/UI, insight-gathering methodologies, marketing, data & analytics, market research, or customer experience.
  • Knowledge of data-sources, primary market research, and business mindset.

Benefits:

  • A competitive salary of $120,000 per annum, based on the role's requirements and location.
  • The opportunity to work with a recognized company in the market.


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