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Marketing Automation Strategist

2 semanas atrás

Lisboa, Lisboa, Portugal Max Accelerate Tempo inteiro
About Max Accelerate

We are a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services.

We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Job Requirements

We are seeking a highly skilled Lead Generation Manager to join our team.

The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and be hands-on in designing and executing scalable lead acquisition strategies.

The successful candidate will be responsible for building and implementing a digital infrastructure for acquiring new customers in multiple territories.

Key Responsibilities
  • Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
  • Use AI-based lead generation platforms to optimize prospecting and outreach.
  • Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
  • Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
  • Implement and optimize marketing automation platforms to automate email and drip campaigns.
  • Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
  • Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
  • Optimize website landing pages and content strategy for lead conversion.
  • Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
  • Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
  • Implement lead scoring and segmentation models to identify high-converting prospects.
  • Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.