Marketing Program Manager
1 semana atrás
Job Description:
Acolad Life Sciences is seeking a Marketing Program Manager to join our team.
About the Role:
We are looking for a highly skilled Marketing Program Manager to develop and execute marketing programs that drive brand visibility, engagement, and growth for Acolad Life Sciences.
Key Responsibilities:
- Develop and execute marketing programs to enhance awareness of Acolad's brand and its value-added services within the industry.
- Manage the demand gen strategy, encompassing events, account-based campaigns, and digital initiatives aimed at targeted engagement and lead generation.
- Oversee end-to-end event planning and logistics, ensuring exceptional event experiences and measurable return on investment (ROI).
- Provide detailed reporting on event and campaign performance, analyze results, and suggest enhancements for future initiatives.
- Manage client contact databases, personalize direct mailing campaigns, and foster positive relationships with both current and potential clients.
- Utilize Salesforce to monitor lead progression, gather feedback, and adjust plans to meet targets effectively.
- Execute channel marketing campaigns to broaden outreach and impact.
- Oversee budget and ensure timely execution of programs.
- Stay abreast of industry trends and market dynamics.
Requirements:
- 3+ years of experience in B2B field marketing (Life Sciences or regulated industries are a plus).
- Proven track record of developing and executing successful B2B marketing programs that generate leads, accelerate pipeline, and increase brand awareness.
- Familiarity with different marketing channels and techniques: events, paid advertising, emailing, inbound and content, SEO, social media, partnerships, etc.
- Strong analytical skills and the ability to prioritize tasks.
- Experience with marketing automation and CRM systems (Hubspot and Salesforce are a plus).
- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
- Strong project management skills, with the ability to manage multiple programs simultaneously.
- Fluent in English (spoken and written). Other languages will be valued.
- Knowledge of North American and EU markets. Familiarity with APAC markets is a plus.
- Growth-driven mind-set.
Benefits:
- Possibility to work from one of our offices in Portugal, North America, UK, Ireland, or Spain.
- A unique opportunity to work interact with worldwide markets (NA, Europe, APAC).
- A fast-growing company with a multicultural environment.
- Hybrid work model with 2 out of 5 days home.
- A competitive salary and performance-based bonus.
- A fun, collaborative, and creative team of 30+ experienced marketing professionals.
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