Marketing Program Manager

1 semana atrás


Paço de Arcos, Lisboa, Portugal Amplexor Tempo inteiro

Job Description:

Acolad Life Sciences is seeking a Marketing Program Manager to join our team.

About the Role:

We are looking for a highly skilled Marketing Program Manager to develop and execute marketing programs that drive brand visibility, engagement, and growth for Acolad Life Sciences.

Key Responsibilities:

  • Develop and execute marketing programs to enhance awareness of Acolad's brand and its value-added services within the industry.
  • Manage the demand gen strategy, encompassing events, account-based campaigns, and digital initiatives aimed at targeted engagement and lead generation.
  • Oversee end-to-end event planning and logistics, ensuring exceptional event experiences and measurable return on investment (ROI).
  • Provide detailed reporting on event and campaign performance, analyze results, and suggest enhancements for future initiatives.
  • Manage client contact databases, personalize direct mailing campaigns, and foster positive relationships with both current and potential clients.
  • Utilize Salesforce to monitor lead progression, gather feedback, and adjust plans to meet targets effectively.
  • Execute channel marketing campaigns to broaden outreach and impact.
  • Oversee budget and ensure timely execution of programs.
  • Stay abreast of industry trends and market dynamics.

Requirements:

  • 3+ years of experience in B2B field marketing (Life Sciences or regulated industries are a plus).
  • Proven track record of developing and executing successful B2B marketing programs that generate leads, accelerate pipeline, and increase brand awareness.
  • Familiarity with different marketing channels and techniques: events, paid advertising, emailing, inbound and content, SEO, social media, partnerships, etc.
  • Strong analytical skills and the ability to prioritize tasks.
  • Experience with marketing automation and CRM systems (Hubspot and Salesforce are a plus).
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
  • Strong project management skills, with the ability to manage multiple programs simultaneously.
  • Fluent in English (spoken and written). Other languages will be valued.
  • Knowledge of North American and EU markets. Familiarity with APAC markets is a plus.
  • Growth-driven mind-set.

Benefits:

  • Possibility to work from one of our offices in Portugal, North America, UK, Ireland, or Spain.
  • A unique opportunity to work interact with worldwide markets (NA, Europe, APAC).
  • A fast-growing company with a multicultural environment.
  • Hybrid work model with 2 out of 5 days home.
  • A competitive salary and performance-based bonus.
  • A fun, collaborative, and creative team of 30+ experienced marketing professionals.

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