Mobile Acquisitions Specialist

3 semanas atrás


Braga, Braga, Portugal Zimad Tempo inteiro
Job Summary

We are looking for a highly skilled User Acquisition Manager to join our team at ZiMAD. As a key member of our marketing department, you will be responsible for developing and executing global user acquisition campaigns across various mobile channels, driving app downloads and revenues for our mobile games.

Key Responsibilities
  • Plan and manage user acquisition campaigns across multiple games and/or apps on one or several UA channels (Google Ads, Applovin, Unity, Ironsource, Mintegral, etc.)
  • Analyze campaign performance, identify relevant signals, and optimize ROAS for our games and apps
  • Build and document best practices and processes to improve operational efficiency
  • Collaborate with our Product and Creative teams to coordinate efforts and share feedback
  • Manage day-to-day collaboration with partners to identify growth points and deliver business KPIs
Requirements
  • More than two years of experience in performance marketing and paid acquisition in gaming companies (preferably casual games with hybrid monetization)
  • Data-driven and growth-minded with excellent analytical skills to analyze complex data sets and drive actionable insights
  • Successful track record with ROAS strategies on mobile games
  • Well-versed with experimentation methodologies and processes
  • Familiarity with user acquisition platforms (Meta, Google Ads, AppLovin, Unity, Mintegral, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
  • Fluent English communication skills (Upper Intermediate and above)
About ZiMAD

ZiMAD is a US company with a diverse portfolio of global free-to-play (F2P) projects and a multi-million monthly user base. We offer a dynamic work environment, career growth prospects, and a range of benefits.



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