Behavioral Data Insights Specialist
1 semana atrás
About NielsenIQ
NielsenIQ is a dynamic and diverse global team dedicated to developing innovative solutions that uncover the complete consumer journey for our clients. Our mission is to provide actionable insights that drive business growth and customer satisfaction.
Job Title: Behavioral Data Insights Specialist
Estimated Salary: $120,000 - $160,000 per annum (dependent on location and experience)
About the Role
We are seeking a highly skilled behavioral expert with proven analytical skills for our Data Science team. As a Behavioral Data Insights Specialist, you will be responsible for determining test scenarios to improve our data collection methods and panel management features such as incentive schemas, reward mechanisms, communication strategies, and panelist engagement. You will also evaluate the impact of these changes on the data collection behavior, panelist retention, and engagement level.
Key Responsibilities
- Collaborate with international teams in a flexible and supportive setting to design and implement tests that improve data collection methods and panel management features.
- Determine test scenarios to optimize data quality, panelist engagement, and retention.
- Conduct impact analysis for various behavioral projects, focusing on consumer panels and market research scenarios.
- Consult with Panel Management Teams to ensure smooth deployment of new solutions to consumer panels.
- Document findings, methodologies, and best practices comprehensively.
About You
You have expertise in human behavior market research scenarios, ideally with a good understanding of consumer behavior, panel-based behavior, or survey-based response behavior. Your strong analytical and logical skills, along with experience in data cleaning, outlier validation, sampling, bias reduction, indirect estimation, or data aggregation techniques, will enable you to handle complex behavioral questions and generate actionable insights from experimental or actual data. Experience with unmanaged crowdsourced panels or survey-based response topics is an advantage.
Qualifications
- Education: Bachelor's or Master's Degree in Psychology, Behavioral Economics, Socioeconomics, or a related field with a minimum of 3 years of relevant experience.
- Strong analytical and logical skills with experience in data cleaning, outlier validation, sampling, bias reduction, indirect estimation, or data aggregation techniques.
- Knowledge of consumer behavior and managed consumer-related crowdsourced panels.
- Programming proficiency in Python or another high-level programming language, with a willingness to learn Python.
- Eagerness to adopt and develop evolving technologies and tools, as well as follow research in academia and translate it into panel products.
- Strong communication, writing, and collaboration skills.
Benefits
NielsenIQ offers a flexible working environment, volunteer time off, LinkedIn Learning, Employee-Assistance-Program (EAP), and more. If you're passionate about behavioral insights and eager to make a significant impact in the world of consumer analytics, we encourage you to apply for this exciting opportunity.
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