Senior Brand Lead
Há 1 mês
Job Summary
We are seeking a highly skilled Senior Brand Lead to join our team at Michael Page Portugal. As a key member of our cross-functional team, you will be responsible for implementing the overall brand strategy, collaborating closely with marketing, sales, and medical affairs to develop campaigns aligned with brand objectives, customer needs, and regulatory requirements.
Main Responsibilities
- Develop and implement brand strategies that meet customer needs and regulatory requirements.
- Collaborate with marketing, sales, and medical affairs teams to develop campaigns aligned with brand objectives.
- Work with the Brand Lead and Customer Experience Strategist to implement campaigns that follow the strategic brand plan.
- Use an omnichannel, personalized approach to create, edit, and review scientific content for marketing and awareness campaigns.
- Ensure that campaigns and user journeys meet customer needs and that all content is clear, concise, and tailored to target audiences.
- Focus on content efficiency, collaborating with global teams and external agencies for content creation, adaptation, and localization.
- Engage with the content production team to ensure accurate, effective content delivery.
- Stay updated on marketing trends and work with the Customer Experience Strategist to ensure innovation and optimize content based on data and best practices.
- Lead discussions on campaign tradeoffs, KPIs, and success metrics.
- Collaborate with BI&A teams to use advanced analytics to refine tactics.
- Work with medical, regulatory, compliance, and legal teams to ensure all content meets necessary guidelines.
- Manage multiple projects and prioritize tasks based on business objectives and deadlines.
Requirements
- Proven ability to meet commercial and broader performance objectives.
- Experience in creating promotional materials with a strong interest in marketing and disease awareness.
- Skilled in influencing, collaboration, and project management.
- Background in project management and product launches.
- Experience managing budgets.
- Proficient in using analytical models and translating BI&A insights into actionable tactics.
- Expertise in customer strategy, content production, and digital marketing.
- High fluency in English.
- Sales experience is a plus.
About the Company
Michael Page Portugal is a leading global biopharmaceutical organization dedicated to discovering, developing, and delivering innovative medicines that help patients overcome serious diseases. We offer a candidate the opportunity to be part of a dynamic team working on impactful campaigns in key therapeutic areas.
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