Marketing Automation Strategist
2 meses atrás
Marketing Automation Manager Job Description
Zendesk is seeking a Marketing Automation Manager to join our Global Lifecycle Marketing team. In this role, you will drive the strategy and execution of our marketing automation programs, ensuring the delivery of targeted, personalized email campaigns that enhance the customer lifecycle.
Key Responsibilities:
- Design and implement scalable marketing automation programs to support customer lifecycle marketing and business objectives.
- Manage and optimize triggered email campaigns, ensuring alignment with lifecycle stages, customer behaviors, and localization requirements.
- Serve as the subject matter expert for automation platforms such as Eloqua, Marketo, and Pendo, providing strategic guidance and technical expertise to optimize campaign execution.
- Collaborate with cross-functional teams to ensure seamless integration of these tools into broader marketing strategies and workflows.
- Conduct independent analysis using BI tools such as Tableau, Looker, and PowerBI to track performance and optimize campaigns for improved results.
Qualifications:
- Minimum 5 years of experience in email marketing with a focus on marketing operations, email automation, and global campaigns.
- Fluent English: Fluent in English (written and spoken).
- Lifecycle Marketing: Demonstrated success in developing and managing triggered email campaigns that drive customer engagement and support key stages of the customer lifecycle.
- Marketing Technology: Proficiency in marketing automation platforms such as Eloqua, Marketo, and Pendo.
Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.
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