Marketing Automation Strategist

1 semana atrás


Lisboa, Lisboa, Portugal Goldenergy Tempo inteiro

About Goldenergy

Overview:

We are a company that values innovation and customer experience. Our Marketing team is responsible for creating engaging campaigns that drive results.

Job Description:

This role involves managing our marketing automation project, designing customer journeys, and implementing the Marketing Automation Software together with IT providers. You will also be responsible for defining content, including copywriting, for Email Marketing, SMS, APP Notification, letters, and landing pages.

Responsibilities:

  • Design and imagine Customer Journeys for potential customers to increase conversion;
  • Design and imagine Customer Journeys for current customers (leads) to build a trademark and promote actions: use of App, Referral WOW;
  • Lead the implementation of the Marketing Automatization SW together with IT providers;
  • Definition of content, including copywriting, for Email Marketing, SMS, APP Notification, letters, and landing pages;
  • Build transactional customer journeys to help improve Cx and improve customer service at the same time while building on the Goldenergy values;
  • Design and imagine customer journeys of the entire customer lifecycle, such as acquisition, engagement, onboarding, lead nurturing, loyalty upsell or cross-sell, win back, and retention campaigns;
  • Be the Marketing representative in some Project squads such, as Member get Member, Winback, etc;
  • Ensure compliance while executing marketing campaigns, transactional communications, and collecting data;
  • Works with segmentation of customer database.

Your Skills and Qualifications:

To be successful in this role, you will need:

  • Degree in Marketing, Digital Marketing, Communication, or Psychology or have an equivalent form of education;
  • Preferably a minimum of 2 years experience with Marketing Automation platforms (e.g. Marketing Cloud Salesforce or other) CRM, Google Analytics, Power BI;
  • Acknowledged of GDPR regulations;
  • Hands on experience in copywriting;
  • The ability to create lifecycle campaigns;
  • The ability to create and work with customer segmentation.

Benefits:

We offer a competitive salary and a range of benefits, including:

  • Health and Life insurance;
  • Birthday day off;
  • Team Building events outside of the box;
  • 24-hour psychological support line;
  • Discounted gym memberships;
  • You'll be working in a Great Place to Work and Best Workplace;
  • Many other benefits to enjoy good times and take care of yourself.

Salary: €60,000 - €80,000 per year, depending on experience.

Location: Lisbon



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