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Product Marketing Strategist
1 semana atrás
About Salsify
Salsify is a key leader in the industry scaling the next core commerce infrastructure. Founded in 2012, our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
We are united across countries, levels, tenures, and a host of other dimensions of diversity. Our inclusive company culture understands that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.
Opportunity Overview
The Product Marketing team at Salsify drives business growth and differentiates us in the market by developing a deep understanding of the market and our buyers. We create buyer-centric messaging, positioning, and customer-facing content that better resonate with our buyers and the market at large.
Your Role
As a Senior Product Marketing Manager, you will be the go-to-market expert on our product, competition, and customers. You will shape Salsify's continued leadership by articulating the business value of our products, differentiating them through impactful positioning and messaging, and empowering our ecosystem of content creators and customer-facing teams to ensure success for our customers.
Your Impact
- Messaging and Positioning: Create and maintain the source of truth for how we position and message our products.
- Packaging Up Knowledge: Develop in-depth knowledge of our customers' needs, buying motions, market landscape, and our competitive differentiators, packaging this knowledge into enablement assets to drive go-to-market success.
- Content Creation: Create customer-facing collateral, enabling other content creation teams to create customer-facing collateral that can be used in sales conversations and demand generation campaigns, and internal-facing content for internal enablement.
Qualifications
- Previous CPG/retail, eCommerce, and/or data management experience preferred.
- 3+ years of experience working in product marketing.
- Experience executing GTM plans including positioning, messaging, and field enablement.
