Strategic Consumer Data Analyst for Global Blue

4 semanas atrás


Porto, Porto, Portugal Global Blue Tempo inteiro

Job Title: Strategic Consumer Data Analyst for Global Blue

At Global Blue, we are seeking a skilled Strategic Consumer Data Analyst to join our team. As a key member of our Consumer Engagement Solutions (CES) team, you will play a vital role in helping us build traveller-facing products that hyper-personalise the TFS experience.

Main Responsibilities:

  • Deliver key analysis for Marketing products in an agile manner in a fast-paced environment,
  • Identify business impact of marketing approaches and audience segments,
  • Use a data-driven approach to assess campaign success, develop track KPI metrics, and optimize future campaign tactics,
  • Monitor and report on marketing campaign performance,
  • Assist in the development and execution of marketing strategies,
  • Stay up to date on industry trends and best practices in marketing analytics,
  • Take an active lead in identifying ways we can use data to deliver new opportunities to engage with travellers, optimise channels and deliver cost efficiencies,
  • Deliver enhanced profiling and segmentation of Travellers and Members,
  • Measure the effectiveness of traveller products/features/campaigns and build compelling visualisations and case studies that can be shared with the business,
  • Advise on how advanced statistical and analytical techniques can further improve our understanding of Travellers.

Requirements:

  • A strong mathematical background and degree qualified in a relevant discipline (e.g. Maths, Accounting, Finance, Computing, Statistics etc),
  • A proven track record working in analytics team within a fast-paced environment,
  • Demonstrable experience in working with consumer data, segmentation/targeting and behavioural analysis,
  • Advanced Microsoft Excel skills,
  • Intermediate to Advanced SQL skills,
  • Intermediate to Advanced Working experience with Tableau,
  • The ability to work in a highly agile manner responding to a fast-paced environment.

About Us:

Global Blue pioneered the concept of Tax Free Shopping (TFS) 40 years ago, and has, since then, become the worldwide industry leader through continuous innovation. Global Blue enables international shoppers to claim up to 20% off their Tax Free Shopping eligible purchases.

What We Offer:

We offer a dynamic and supportive work environment that encourages collaboration and innovation. If you are a skilled Strategic Consumer Data Analyst looking to join a leading company in the field of Tax Free Shopping, please submit your application.



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