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Global Marketing Data Leader

1 semana atrás

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Company Overview
Tripadvisor is a global leader in online travel planning, empowering users to plan and book their next trip seamlessly. Our mission is to inspire and enable travelers to explore new destinations and experiences. We're committed to delivering exceptional value to our customers and providing innovative solutions to our partners.
Job Description:
The Senior Marketing Insights Manager will be responsible for developing and implementing data-driven strategies to optimize marketing performance and drive business growth. Key responsibilities include:
- Analyzing large-scale data sets to identify trends, insights, and opportunities to inform marketing decisions
- Collaborating with cross-functional teams to develop and implement data-driven marketing campaigns
- Identifying areas for process improvement and implementing changes to enhance efficiency and effectiveness
- Developing and maintaining relationships with key stakeholders to ensure alignment and effective communication
- Providing strategic recommendations to senior leadership to drive business growth and improve marketing performance
Requirements:
- A minimum of 5 years of experience in digital marketing analytics or financial analytics with a clear understanding of core channels like SEO, SEM, Paid Social, CRM, etc
- Strong data storytelling experience
- Expertise in data visualization tools such as Tableau, Power BI, or D3.js
- Experience with SQL, Python, R, or other programming languages
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills