Global Brand Strategist

Há 3 dias


Lisboa, Lisboa, Portugal Spraga Global Tempo inteiro

Job Summary:

Spraga Global is seeking an experienced Brand & Trade Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing brand strategies at the country level, ensuring alignment with global marketing guidelines.


Main Duties:

  • Develop and execute brand strategies in line with country goals for the short and long term.
  • Align country-level plans with global marketing strategy, ensuring consistency in brand positioning and messaging.
  • Develop and implement the brand communication plan, covering both offline and online channels.
  • Drive local sponsorship and PR initiatives, ensuring brand visibility and positive engagement with target audiences.
  • Own the brand innovation plan and implementation, ensuring differentiation and market competitiveness.
  • Monitor market trends, competitor activities, and consumer insights to identify opportunities and threats.


Qualifications:

  • Minimum 4 years of experience in brand and trade marketing.
  • Experience in the FMCG sector, particularly in beverages, is a strong plus.
  • Strong knowledge of brand management, trade marketing, and marketing analytics.
  • Experience managing brand P&L and optimizing marketing investments.
  • Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
  • Excellent stakeholder management skills, with experience collaborating across sales, global marketing, and cross-functional teams.
  • Fluent in Portuguese, Spanish, and English.
  • Strong attention to detail, organization, and analytical skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.


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