Digital Marketing Team Lead
1 semana atrás
About Jobtome
We are a leading growth marketing agency focused on retail, e-commerce, and consumer businesses. Our team is dedicated to helping clients achieve their goals through innovative marketing strategies.
Job Description
As a Retention Marketing Manager at Jobtome, you will lead a cross-functional team to develop creative strategies for email and SMS campaign development, driving client revenue and deepening retention and building loyalty.
Responsibilities
- Develop strategic campaign calendars and prioritize projects and initiatives designed to scale clients' email and SMS programs.
- Provide support and guidance to help Retention Associates analyze data, develop winning retention strategies, and create reports for client satisfaction.
- Project manage and delegate client tasks to your team, consisting of both retention specialists and designers.
- Review all client briefs and designs for approval before they are sent to the client.
- Assign segmentation and QA email and SMS campaigns ensuring flawless delivery to customer audiences.
- Coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth.
- Report on strategic KPIs for clients, creating insights and actionable recommendations to grow client retention engagement and revenue.
Qualifications
- 5+ years of work experience in digital marketing.
- Immersion in the world of direct-to-consumer growth marketing.
- Experience working with Klaviyo (or similar ESPs) including list segmentation, lifecycle drip automation, and triggered events.
- Knowledge of Shopify and its tech stack options such as Privy, JustUno, Yotpo, Octane AI, etc.
- Developed SMS strategies and experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo.
- Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.
Benefits
Jobtome is a remote-first company with hubs in the Bay Area, New York, Philly, Lisbon, São Paulo, and Barcelona. We offer a highly competitive salary and benefits package, including unlimited vacation policy and holidays, parental leave, finances, growth, and retirement incentives, and endless opportunities for growth and professional development. As an equal opportunity workplace, we are committed to diversity and inclusion.
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