Marketing Director

Há 1 mês


Braga, Braga, Portugal Hitapps Tempo inteiro

Job Description

As a talented marketing professional, you will be responsible for assisting in the launch, management, and optimization of advertising campaigns. This includes monitoring, analyzing, and reporting the effectiveness of campaigns and channels. You will also collaborate with product teams to define KPIs for advertising campaigns and coordinate the work of the team. Additionally, you will formulate and test hypotheses, analyze results, and manage and allocate the user acquisition budget, experimenting with new channels.

Requirements

We are looking for a professional with minimum 3 years of experience in gamedev, particularly in promoting games through platforms like Applovin, Unity, ironSource, Mintegral, Google Ads, Meta (Facebook), TikTok, ASA. You should have knowledge and understanding of calculating mobile metrics: CPA, LTV, ROAS, CVR, Retention, etc. Understanding of how ad network auctions work is also essential. Experience with ROAS campaigns, budget management, reporting on results, and forecasting future business impact is required. You should also be able to conduct A/B tests for advertising campaigns and have strong communication skills.

Benefits

We offer official employment, high salary level, medical insurance, 100% compensation for vacations, sick leave, and day-offs, compensation for educational and sports activities, and the opportunity to work in a team without bureaucracy. You will also have the chance to influence processes within the department and be part of a team that creates hits together.



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