Data Analyst Expert

Há 22 horas


Lisboa, Lisboa, Portugal Devoteam Portugal Tempo inteiro
Role Overview

We are seeking a highly skilled Data Analyst Expert to join our team. As a key member of our digital analytics team, you will be responsible for overseeing the configuration, management, and troubleshooting of Google Analytics 4 (GA4).

Key Responsibilities:

  • Configure and manage GA4, ensuring proper setup, functionality, and troubleshooting any measurement and system-related questions.
  • Implement data connectors into GA4 via Google Tag Manager (GTM) to ensure smooth data flow and accurate analytics reporting.
  • Collaborate with developers to implement and manage data layer events, ensuring GTM can accurately capture user interactions and send them to GA4 for tracking.
  • Configure custom events within GTM for both GA4 and external platforms to enable retargeting and track performance.
  • Provide insights and recommendations based on data collected through GA4, helping guide marketing strategies and operational decisions.
  • Collaborate with cross-functional teams to ensure analytics meet business goals.
Qualifications

We are looking for a candidate with:

  • Bachelor's degree in a related field (e.g., Marketing, Data Analytics, Information Systems, Computer Science, or similar).
  • Advanced certifications in Google Analytics (GA4) and/or Google Tag Manager preferred.

Essential Skills:

  • GA4 Expertise: Deep understanding of the GA4 platform, including configuration, troubleshooting, and reporting capabilities.
  • Google Tag Manager Mastery: Proven ability to create, manage, and troubleshoot tags, triggers, and variables within GTM.
  • Data Layer Management: Proficient in working with developers to set up data layer events that GTM can interpret and send to GA4.
  • Data Connector Integration: Experience connecting various data sources to GA4 using GTM and other tools.
Experience

We require a minimum of 3+ years of experience in digital analytics, with a focus on Google Analytics (GA4 expertise required). You should have extensive experience with Google Tag Manager and the creation of data layer events for both analytics and retargeting purposes. Proven track record in enabling and managing data connectors within GA4 is also essential.


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