Brand Strategist

3 semanas atrás


Lisboa, Lisboa, Portugal Somaí Pharmaceuticals Ltd. Tempo inteiro
Brand Manager

Somaí Pharmaceuticals Ltd. is a pioneering EU-GMP Portuguese manufacturer of cannabinoid formulations for the international markets. As a Brand Manager, you will play a pivotal role in shaping our brand identity, driving market penetration, and ensuring the successful launch of new products in the different territories.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies that align with business objectives and resonate with target audiences.
  • Collaborate with cross-functional teams to integrate brand initiatives into overall marketing and business plans.
  • Execute operational plans, manage budgets, track KPIs, and collect insights from the field.
  • Evaluate the effectiveness of marketing activities and campaigns through agreed KPIs and insights from the Sales Teams.
  • Drive the execution of product launches, ensuring seamless integration of marketing efforts and maximizing product visibility.
  • Work closely with the Chief Marketing Officer to identify opportunities and issues in the entire product lifecycle.
  • Conduct market research to identify trends, opportunities, and potential challenges in the medical cannabis market.
  • Analyze competitor activities and consumer behavior to inform brand strategies.
  • Develop and execute integrated marketing campaigns across various channels to build brand awareness and drive product adoption.
  • Create compelling content that communicates the medical benefits and unique selling propositions of our products.
  • Build and maintain relationships with external partners, including agencies, influencers, and industry stakeholders.
  • Collaborate with medical professionals and patient advocacy groups to ensure our brand aligns with the medical community's needs and expectations.

What We Offer:

  • A dynamic and agile work environment where you can experiment and grow together.
  • A chance to make your mark on something big in the new industry.
  • A collaborative and passionate team that shares your values.

Requirements:

  • Strategic and creative marketer with a passion for shaping brand narratives in the evolving medical cannabis space.
  • Strong understanding of market trends, competitor activities, and consumer behavior.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and adapt to changing priorities.


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