Marketing Technology Leader
4 semanas atrás
About the Role
We are seeking a highly skilled Marketing Technology Manager to join our Marketing Technology team at Zendesk. This role will involve coordinating and managing the marketing technology suite to support our Digital and Performance Marketing teams.
The ideal candidate will have a strong understanding of digital and performance marketing strategies and how technology supports these initiatives. They will also have excellent analytical skills and be able to translate data into actionable insights.
Key Responsibilities
- Develop and implement a comprehensive marketing technology strategy that aligns with our digital and performance marketing objectives.
- Take the lead on key digital and performance marketing technology tools, ensuring they are integrated, optimized, and leveraged to their full potential.
- Conduct regular audits of the marketing technology stack to find opportunities for improvement, cost savings, and system upgrades.
- Drive vendor management activities, including contract negotiations and ongoing collaboration with platform owners.
- Ensure compliance with data privacy regulations and best practices across all marketing technology activities.
Qualifications
- Bachelor's degree or equivalent experience in Marketing, Information Technology, Business Administration, or a related field.
- Demonstrated ability in a tech-focused marketing role, with a consistent record of managing marketing technology platforms and tools.
- Strong understanding of digital and performance marketing strategies and how technology supports these initiatives.
- Excellent analytical skills, with the ability to translate data into actionable insights.
- Proven ability to lead projects, meet deadlines, and work collaboratively in a team environment.
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