Marketing Technology Manager, Creative and Content
Há 1 mês
Job Summary:
We are seeking a Marketing Technology Manager, Creative and Content, to lead and manage the technological resources utilized by our creative and content teams. This pivotal role involves overseeing the selection, implementation, and optimization of our marketing and creative tools, ensuring seamless integration and alignment with our marketing strategies.
Key Responsibilities:
Oversee the technology stack for the Creative and Creative Operations teams, ensuring tools are up-to-date, integrated, and functioning optimally.
Collaborate with Creative leaders to understand their technology needs and identify solutions that enhance productivity and creativity.
Manage asset library (DAM) including integrations, access, folder structures, and taxonomy standards.
Manage relationships with technology vendors, ensure contract adherence, manage updates, and consult on renewals.
Develop and maintain documentation on workflows, tool usage, and best practices for the Marketing teams.
Lead training sessions and workshops to ensure teams are fully leveraging the capabilities of our creative and content technology.
Stay abreast of the latest trends in marketing technology, creative tools, and asset management systems, and recommend upgrades and new tools as needed.
Work closely with the Marketing Technology team, IT, Procurement, and Marketing Operations teams to ensure that technology implementations meet security, compliance, and infrastructure requirements.
Monitor and report on the effectiveness of technology solutions in meeting creative and content objectives, and adjust strategies as necessary.
Qualifications:
Bachelor's degree in a relevant field or equivalent experience. A Master's degree is a plus.
Minimum of 3 years of experience in marketing technology, with a focus on creative and content tools.
Demonstrated experience managing a marketing technology stack, including DAM, creative production software, and collaboration tools. (Adobe experience is a plus)
Strong understanding of the creative process and the role of technology in content creation and management.
Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
Proven ability to manage vendor relationships.
Strong analytical and problem-solving skills, with the ability to manage multiple projects simultaneously.
A proactive mindset and the ability to work collaboratively in a fast-paced, dynamic environment.
What We Offer:
A role at the forefront of marketing technology within a creative and dynamic team.
The opportunity to shape and influence the creative and content production process through technology.
A collaborative culture that values innovation and continuous learning.
Competitive salary and benefits package, including professional development opportunities.
A supportive work environment where you can grow your career and make a significant impact.
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