Marketing Data Analyst

Há 6 dias


Lisboa, Lisboa, Portugal Tn Portugal Tempo inteiro

At Tn Portugal, we're seeking a skilled Marketing Data Analyst to drive strategic marketing decisions and commercial execution optimization. This exciting opportunity involves utilizing advanced data analysis techniques to extract actionable insights from large and diverse datasets across different European markets.

Job Description:

We're looking for an exceptional individual who can leverage machine learning methods to design, build, and deploy predictive models that identify market trends, customer behavior, and business process outcomes. As a key member of our team, you'll collaborate with cross-functional teams to ensure alignment of data science initiatives with business goals.

Key Responsibilities:

Develop Data-Driven Insights: Utilize advanced data analysis techniques to extract actionable insights from large and diverse datasets across different European markets.Build Predictive Models: Design, build, and deploy predictive models to identify market trends, customer behavior, and business process outcomes.Analyze Multi-Channel Marketing Data: Integrate and analyze data from various marketing channels to assess performance, identify patterns, generate usable segmentations, and recommend improvements.

Requirements:

Advanced Data Analysis and Modeling: Proficiency in statistical analysis and machine learning techniques, with experience in coding with Python, R, and SQL.Experience with Marketing Analytics: Strong background in analyzing and interpreting marketing data, with knowledge of marketing metrics, customer segmentation, and business performance evaluation.Multi-Channel Data Integration: Expertise in integrating and analyzing data from various sources, including digital marketing platforms, CRM systems, and large transactional databases.Strong Communication Skills: Ability to clearly communicate complex data findings and insights to non-technical stakeholders.

What We Offer:

A competitive compensation package, extensive learning resources, tuition assistance program, employee assistance program, and great career opportunities.



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