Product Marketing Strategist

4 semanas atrás


Lisboa, Lisboa, Portugal OLX Tempo inteiro

At OLX, we are looking for a skilled Product Marketing Strategist to join our Motors business team. This role is responsible for developing and executing the go-to-market strategy for our products, acting as the voice of the product in the market.

About the Role

This Product Marketing Strategist will oversee the go-to-market strategy for product launches, building plans and messaging for different product areas. They will collaborate with cross-functional teams, including product managers, design, data, and engineers, to develop content that describes the benefits and main outcomes of our products.

The successful candidate will be able to position and educate sales and support organizations on our products, while also collaborating with local marketing teams to develop programs that create demand for our products.

Key Responsibilities
  • Create product's go-to-market strategy along with product managers and local market commercial teams
  • Lead the Go-to-Market implementation of pre-launch, awareness, acquisition, activation, retention, and post-launch phases, connecting value propositions with user personas and guaranteeing product success adoption
  • Oversee customer response and support product teams to improve adoption and create feedback loops
  • Curate insights from each market and summarize those into applicable categories for product teams
  • Lead product communication (Key messages, personas, and channels) for new and existing products
  • Oversee the creation of content about the product, including videos, blog posts, or slide presentations, and its distribution through the right channels
  • Ensure accurate and contextualized messaging regarding the product
  • Develop communication programs, including workshops and webinars, to onboard local marketing and sales teams before and after product launches
Requirements
  • Proven 3-4 years of experience in digital product marketing
  • Strong analytical skills and experience with market research
  • Excellent communication and storytelling skills
  • Experience in developing and implementing GTM strategies
  • Excellent collaboration abilities to work cross-functionally with product management, marketing, and commercial teams
  • Able to support multiple product teams and products
Benefits
  • Competitive salary: €70,000 - €90,000 per year, depending on experience
  • Hybrid work from Lisbon, Portugal, with excellent working culture and opportunities for growth and development
  • Vast benefits include medical insurance, sports, and others
  • International career and travel opportunities
  • Any work equipment you might need

We are committed to creating an inclusive environment where everyone feels valued and empowered to contribute their best work. Our goal is to unlock value for our customers, stakeholders, and employees alike.



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