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Senior Marketing Operations Specialist
2 meses atrás
About Salsify
Salsify is a leading company in the industry, scaling the next core commerce infrastructure, and on the path from $100M to $500M.
Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf.
About the Opportunity
Salsify is seeking a technically savvy, detail-oriented, resourceful, and analytical digital operations specialist to join the Marketing Operations team as a Senior Marketing Operations Specialist.
This critical role is responsible for helping to oversee the marketing infrastructure and will be instrumental in leveraging marketing automation (Marketo) to execute campaigns and capture data across the entire marketing and sales cycle.
Responsibilities:
- Assist the Marketing Operations Manager with day-to-day campaign operations and systems administration (Marketo, Hubspot, Salesforce, Asana, Drift, GoToWebinar, Salesloft) while optimizing for scale and efficiency.
- Manage email lists, data file aggregation, and uploads according to campaign requirements.
- Assist the Marketing Operations Manager to ensure appropriate documentation, training, and adherence to governance standards (including naming conventions).
- Partner with an internal and external team of stakeholders, including sales and marketing partners to understand objectives and translate strategies into technical execution.
- Monitor and review campaign performance across all channels to ensure campaigns are running appropriately, with accurate attribution and desired successes.
- Manage contact database including list segmentation, opt-in/out management, and data uploads (ex. event and content syndication list uploads).
- Create reports and analyze campaign performance.
Qualifications:
- 1-3+ years of experience managing all aspects of a marketing automation platform such as Hubspot, Marketo, Eloqua or Pardot.
- Experience with both Hubspot, Marketo, and Salesforce a plus.
- Experience managing marketing email and event campaigns.
- Familiarity with Salesforce.com or similar CRM.
- Self-motivated, quick learner with the ability to plan and collaborate effectively to run campaigns.
- Strong organization and project management skills with an ability to meet project deadlines in a fast-paced environment.
- Ability to identify gaps, research solutions, implement plans, and analyze performance.
- Ability to adapt to fast-paced work environment.
An Inclusive Place To Work
Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. At Salsify, we are committed to empowering a diverse workforce.
Accommodations
Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process, please contact ******.
