Lifecycle Marketing Strategist

Há 6 dias


Lisboa, Lisboa, Portugal Sweatcoin Tempo inteiro

Sweatcoin is redefining how people interact with their health and wellness goals. We are seeking a skilled Lifecycle Marketing Strategist to join our team.

Job Summary:

We are looking for a talented professional to oversee the development and refinement of our CRM strategy, focusing on increasing activation, engagement, and retention while preventing churn.

Key Responsibilities:

  • Contribute to the development and refinement of Sweatcoin's CRM strategy, focusing on increasing activation, engagement, and retention while preventing churn.
  • Plan, execute, and optimize one-off and recurring campaigns, including copywriting, design briefing, implementation, and performance reporting.
  • Map and improve the lifecycle journey, enhancing triggers, targeting, and content for different user segments.
  • Design and implement automated workflows and triggers to elevate the customer experience using a data-driven approach.
  • Partner with data analysts to test, learn, and iterate on campaigns, and work with product managers to launch features that drive KPIs.
  • Identify opportunities to segment audiences and personalize content based on user behaviors and preferences.
  • Continuously refine and automate email, push notifications, and IAM communication to ensure timely, relevant, and engaging messaging.

About You:

  • You have over 3 years of CRM, retention, or email marketing experience, ideally in B2C companies.
  • You are proficient with CRM platforms like Braze, Hubspot, Iterable, or MoEngage, and adept at creating workflows and troubleshooting automation.
  • You are numerically proficient with tools like Looker, Amplitude, or Tableau, and experienced in crafting hypotheses and running experiments.
  • You have a strong ability to guide email design and craft compelling copy, with a knack for improving conversion rates.
  • You have proven experience working with developers, analysts, and other stakeholders to deliver successful campaigns.
  • You have strong strategic thinking, problem-solving skills, and attention to detail, with a proactive approach to owning and driving projects.

What You'll Bring to the Team:

  • A deep curiosity about user behaviors and what drives engagement and retention.
  • Exceptional stakeholder management and interpersonal skills.
  • A passion for creating seamless, personalized customer experiences that add value at every stage of the lifecycle.
  • An enthusiasm for working in a dynamic, fast-paced environment where no two days are the same.

Why Join Sweatcoin?

  • At Sweatcoin, we're dedicated to helping people achieve their health and wellness goals. Our collaborative, fast-paced team values innovation and impact.
  • We offer remote-friendly & flexible hours, allowing you to work from anywhere and focus on results rather than hours.
  • Apple devices for work
  • Health insurance coverage
  • WellBeing program
  • Unlimited time-off policy

$85,000 - $115,000 per year (estimated salary range based on location and experience)



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