Marketing Cloud Automation Specialist

2 meses atrás


Porto, Porto, Portugal Fedex Eu Tempo inteiro

Job Title: Marketing Cloud Automation Specialist


Company: Fedex Eu


About the Role:


We are seeking a highly skilled Marketing Cloud Automation Specialist to join our team at Fedex Eu. In this role, you will be responsible for designing and implementing advanced automation workflows across multiple channels, using Salesforce Data Cloud, including email sequences, customer journeys, and triggered campaigns.


Key Responsibilities:



  1. Design, build, and configure advanced automation workflows across multiple channels, using Salesforce Data Cloud.
  2. Integrate Marketing Platforms: Implement and manage integrations between modern orchestration tools like Salesforce Marketing Cloud, and other systems to ensure seamless data flow and enhanced campaign functionality.
  3. Support campaign audience selection: Utilize tools like Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns.
  4. Optimize Marketing Automation Systems: Monitor, optimize, and improve automation systems to ensure maximum effectiveness of mar-tech stack and performance efficiency, and enhance the reliability and effectiveness of marketing campaigns.
  5. Conduct Technical Training and Documentation: Provide technical training and support to marketing teams using Salesforce Marketing Cloud.

Requirements:


The ideal candidate would demonstrate:



  1. Advanced knowledge of Salesforce Marketing Cloud, including hands-on experience with their technical features, configuration options and API integrations.
  2. Strong technical problem-solving abilities to diagnose and recommend solutions to enable marketing outcomes through technology, ensuring optimal performance.
  3. Ability to communicate complex technical concepts clearly and effectively, and to create detailed documentation for system configurations, processes, and best practices.
  4. In-depth understanding & experience with AMPScript / SSJS (server-side JavaScript), SQL and email HTML.
  5. Experience innovating with new marketing technologies and implementing changes in a cross-functional and multi-country large organization.

What We Offer:


Attractive compensation package, Training to get you started and on-the-job learning opportunities, Extensive learning resources to further develop your skills and knowledge, Tuition Assistance Program, Employee Assistance Program for you and your family in difficult life situations, Employee reduced-rate shipping, Great career opportunities, FedEx is one of the worlds most admired companies and trusted brands year after year, Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we're ready to invest in your development. Join FedEx.


FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all.



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