Product Marketing Specialist for Digital Products
1 semana atrás
About the Role
We are seeking a skilled Product Marketing Manager to drive the growth of our digital products, specifically Squarespace Domains. This role requires a strong understanding of digital marketing channels and the ability to craft compelling messaging that resonates with our target audiences.
Key Responsibilities
- Develop and implement go-to-market strategies for new Squarespace Domains features, including defining target audiences and positioning, creating messaging, and developing integrated launch plans across owned, earned, and paid channels.
- Collaborate with the Product team to understand new features and develop marketing materials, translating technical specifications into easily digestible stories that highlight the value proposition for our customers.
- Oversee the creation and execution of GTM/launch campaigns, including website updates, blog posts, social media content, email marketing, and press releases, measuring their success and optimizing them for maximum impact.
- Manage the ongoing promotion of new features through customer education initiatives, ensuring users are aware of and empowered to use the full potential of new features.
- Collaborate with the Market Research and Customer Insights team to conduct market research and competitive analysis to inform product roadmap and marketing strategies, staying ahead of industry trends and identifying opportunities to differentiate Squarespace Domains from the competition.
Requirements
- 5+ years of experience in product marketing, within the technology or SaaS industry.
- Experience launching and promoting new products or features.
- Comprehensive understanding of digital marketing channels, including content marketing, social media, email marketing, and paid advertising.
- Knowledge of the web hosting and domain registration landscape, including current trends and competitive analysis.
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