Product Marketing Manager
3 semanas atrás
The Product Marketing Manager - IoT role is a critical position within our marketing team, responsible for developing and executing go-to-market strategies for our IoT portfolio. This is a hands-on, multi-disciplinary role that requires close collaboration with cross-functional teams, including product, engineering, sales, and content teams.
Key Responsibilities- Develop and execute go-to-market plans for our IoT products.
- Lead on content dissemination planning, campaign development, and planning for product launches.
- Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
- Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
- Collaborate with demand generation teams to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
- Work with other teams to plan events, webinars, and support paid and social media promotion.
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
- Monitor the competitive landscape to define product positioning that differentiates.
- PASSION FOR IOT AND SOME EXPOSURE TO THE EMBEDDED SPACE.
- Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
- Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams.
- Conversant in go-to-market strategies and methodologies.
- Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders.
- Excellent verbal and written communication skills, strong content marketer.
- Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
- Growth mindset - someone who is not afraid to think big and take on risk.
We are a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
Company CultureWe are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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