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Product Marketing Manager

Há 1 mês

Aveiro, Aveiro, Portugal Phiture Tempo inteiro

About the Role

The position of Product Marketing Manager - IoT at Canonical involves leading the go-to-market planning and execution for our range of IoT products. This includes developing marketing strategies, content dissemination planning, campaign development, and product launch planning. The successful candidate will also be responsible for creating compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.

Key Responsibilities

  • Develop and execute go-to-market plans for IoT products
  • Lead on content dissemination planning, campaign development, and product launch planning
  • Create compelling messaging and positioning that emphasizes business value
  • Collaborate with demand generation teams to create and improve strategies that drive traffic to our content
  • Work with other teams to plan events, webinars, and support paid and social media promotion
  • Monitor the competitive landscape to define product positioning that differentiates

Requirements

  • PASSION FOR IOT AND SOME EXPERIENCE IN THE EMBEDDED SPACE
  • Ability to think strategically about complex issues
  • Exceptional interpersonal skills and ability to forge trusting relationships
  • Conversant in go-to-market strategies and methodologies
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
  • Excellent verbal and written communication skills
  • Proven ability to prioritize and differentiate what matters from the noise
  • Growth mindset and willingness to take on risk