Strategic Enterprise Marketing Lead

Há 4 dias


Aveiro, Aveiro, Portugal Phiture Tempo inteiro

Company Overview
Canonical has established itself as a leader in secure open source solutions, serving millions of users and enterprises worldwide. We are seeking an exceptional Senior Product Marketing Manager to drive global marketing strategy and go-to-market plans for our portfolios.

About the Role
This is a hands-on, multi-disciplinary position that requires close collaboration with product, engineering, content, sales, and marketing teams. As a Senior Product Marketing Manager, you will be responsible for developing compelling messaging, positioning, and campaigns that emphasize business value and connect with target audiences throughout the buying journey. Your expertise will drive product interest and adoption among relevant target groups, while continuously monitoring the competitive landscape to define product positioning that differentiates us from competitors.

What You'll Do
* Develop go-to-market planning and execution strategies for one of Canonical's key portfolios.
* Lead content dissemination, campaign development, and planning for product launches, ensuring seamless alignment across teams.
* Create and execute content strategies that drive product interest and adoption with relevant target audiences.
* Collaborate with demand generation teams to optimize marketing funnels and create effective strategies that drive traffic to our content.
* Work closely with other teams to plan events, webinars, and support paid and social media promotion.
* Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base.

What We're Looking For
In this role, you will require experience in a product marketing function for enterprise IT products (SaaS experience preferred). A passion for open source and product marketing is essential, as well as strong interpersonal management skills. Proven analytical skills, ability to assess opportunities, and make decisions on ROI/advantages of programs and investments are also crucial. A growth mindset, willingness to deliver strong results and innovation, and exceptional verbal and written communication skills are necessary to thrive in this dynamic environment.

Salary and Benefits
We offer a highly competitive salary ranging between $120,000 and $160,000 per year, depending on your experience and qualifications. This role is based remotely in the EMEA region and offers a unique opportunity to work with a leading company in the industry.



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