Strategic Product Growth Lead
Há 1 mês
Squarespace is looking for a seasoned professional to drive platform growth and user success as a Strategic Product Growth Lead. This role requires someone with expertise in go-to-market strategies, product launches, positioning, and messaging.
As a key member of our product marketing organization, you will be responsible for communicating the core benefits of the Squarespace platform to all customers, driving new product adoption, and working across different teams to message, position, and launch products effectively. You will partner with the Growth product team to identify pain points and work together to resolve them.
This role is based in our headquarters in New York and reports to the Associate Director of Product Marketing.
Responsibilities- Uncover and surface insights to inform product development across customer lifecycle
- Identify GTM priorities for product marketing partners
- Map out the customer's journey and how it maps to the marketing funnel
- Work with Product Analytics, Customer Value, and Marketing Analytics to solve for customer journey data gaps
- Optimize trial experience flow with marketing partners
- Identify growth opportunities across the family of Squarespace products including core website builder, Commerce, and Acuity Scheduling
- Unlock cross-product efficiencies
- Work with CRM team to identify lifecycle moments to introduce new or expanded product offerings
- Work with Consumer/INTL PMM and product teams to position, message, and drive go-to-market strategy
We are looking for a highly skilled individual with:
- 5+ years of marketing experience, with 3+ years of demonstrated success in product marketing, growth marketing, product management, content strategy, or go-to-market
- OR
- 3+ years of Product Management, Engineering, Analyst, or Product Design experience
- Deep user understanding and visibility into pain points within the customer journey that lead to funnel leaks or churn
- Data-driven with the ability to discover and tie together insights to influence decisions
- A storyteller with strong presentation skills (verbal, written, visual), distilling complex concepts into simple language
- Project management abilities to plan and execute cross-functional initiatives and prioritize across multiple product launches
We offer a comprehensive benefits package, including:
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Retirement benefits with employer match
- Flexible paid time off
- Up to 20 weeks of paid family leave
- Equity plan for all employees
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
Cash Compensation Range: $105,500 - $170,200 USD
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