Strategic Growth Leader
Há 1 mês
Job Description:
As our new Head of Growth, you will be responsible for leading our growth engineering team to drive commercial results for Canonical through data and technology. This role will require you to design, implement, and operate our marketing technology stack, consisting of multiple martech applications. Your key focus areas will include owning reporting and analytics, developing and tracking OKRs, optimizing lead scoring and lead flow, and driving Return On Ad Spend optimization.
About the Role:
This is a leadership position where you will collaborate with teams across marketing and throughout Canonical to build data solutions to Go-To-Market problems. You will champion an experimentation culture by supporting the business with processes, tooling, and expertise. If you have a passion for technology marketing and the use of technology in marketing, this could be the perfect opportunity for you.
Your Day-to-Day:
- Lead the growth engineering team to achieve commercial results.
- Design and implement the marketing technology stack.
- Own reporting and analytics across the customer lifecycle.
- Develop and track OKRs and conversion rates.
- Optimize lead scoring, lead flow, and cadences.
- Develop web analytics and SEO practices.
- Drive Return On Ad Spend optimization.
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