Digital Marketing Specialist
1 semana atrás
Overview
As a Digital Marketing Specialist, you will play a key role in steering data-driven marketing campaigns for the Bosch Group in over 10 countries. This includes supporting customer service teams, monitoring KPI developments, and managing campaigns with partners to optimize performance.
Key Responsibilities
• Steer data-driven marketing campaigns across multiple countries for Power Tools, Bosch DIY & Bosch Professional brands.
• Support the customer service team in resolving customer inquiries and issues.
• Monitor KPI developments using dashboards and tools like GA4, Google Ads, and Merchant Center Marketplace.
• Manage campaigns and work with partners to optimize performance on a daily basis.
• Create reports and derive learnings for upcoming activities.
• Activate different data sources to target the right user groups.
• Create and optimize data feeds for eShops and marketplaces.
• Solve tracking issues and improve the AdTech landscape.
• Leverage marketing potential by testing and enabling new media formats.
• Align with local stakeholders on promotions and marketing activities.
• Connect with affiliate partners to strengthen performance.
Requirements
• Bachelor's degree in Commerce, Marketing, or Digital Marketing.
• Experience in the field of eCommerce, Data Analytics, Digital Marketing, or Sales.
• Ability to work self-directed with attention to detail.
• Good communication and presentation skills.
• Fluency in English and Portuguese.
What We Offer
• Flexible work conditions.
• Hybrid work system.
• Exchange with colleagues around the world.
• Health insurance and medical office on site.
• Training opportunities.
• Access to great discounts.
• Sports and health-related activities.
• Great access to public transport.
• Canteen.
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