Digital Campaign Specialist

Há 5 dias

Lisboa, Lisboa, Portugal GrabJobs Tempo inteiro
Key Responsibilities

The successful candidate will be responsible for:

  • Developing and executing digital marketing strategies
    • Design and implement optimized digital marketing campaigns across various platforms (SEO, SEM, PPC, Social Media, Display Ads) targeting German-speaking audiences.
    • Conduct regular A/B testing, analyze outcomes, and optimize ad copy, landing pages, and creative assets to maximize conversions.
    • Monitor budget allocation, bidding strategies, and performance to ensure efficient use of resources and improved ROI.
  • Analyzing and reporting campaign performance
    • Utilize analytics tools (Google Analytics, Google Ads, etc.) to analyze performance data and extract actionable insights.
    • Monitor key performance indicators (KPIs) such as CTR, CPA, CPC, and ROAS, identifying trends and making strategic adjustments as necessary.
    • Prepare detailed performance reports and presentations for clients, offering actionable recommendations to improve campaign success.
  • Staying up-to-date with market trends
    • Stay informed about the latest digital marketing trends, tools, and best practices, particularly within the German market.
    • Provide strategic guidance to enhance customer targeting, messaging, and overall campaign effectiveness.
  • Collaborating with cross-functional teams
    • Work closely with content, creative, and social media teams to develop tailored campaigns for the German-speaking market.
    • Collaborate with stakeholders to ensure marketing strategies align with broader business goals and customer needs.

Qualifications:

  • Native or fluent in German (both written and spoken).
  • Proven experience in digital marketing optimization, particularly in SEO, PPC, and social media advertising.
  • Strong knowledge of analytics platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, etc.).
  • Ability to analyze data and make data-driven decisions to improve campaign performance.
  • Strong understanding of digital marketing best practices in the German-speaking markets.
  • Excellent communication and reporting skills, with the ability to present data clearly to clients.
  • Strong problem-solving skills and a proactive approach to campaign management.

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