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Trade & Merchandising Strategist

1 semana atrás

Lisboa, Lisboa, Portugal Lvmh Group Tempo inteiro

Role Overview

The Trade & Merchandising Specialist plays a pivotal role in enhancing the brand's presence and customer experience at retail points by effectively coordinating trade activations and visual merchandising strategies. This individual will ensure seamless execution of marketing and promotional activities, providing the sales team with necessary tools and materials while maintaining brand consistency across all visual elements.

Key Responsibilities

  • Activation Management: Coordinate and manage marketing activations as defined by the Marketing Director for each retailer, ensuring timely and effective execution.
  • Retail Support: Ensure the retail team is equipped with all the necessary tools and materials for each project to maximize sales opportunities.
  • POS Material Provision: Supply all Point of Sale (POS) materials to enhance the customer experience and promote brand engagement.
  • Performance Analysis: Analyze Return on Investment (ROI) and Key Performance Indicators (KPIs) for all trade activations to assess effectiveness and guide future strategies.

Visual Merchandising

  • Planogram Management: Support the management and adaptation of planograms, ensuring that all visual elements at POS are displayed according to global guidelines.
  • Supplier Coordination: Assist in coordinating suppliers throughout the design, production, and implementation process of all visual merchandising elements at POS.
  • Guideline Development: Support the development of visual merchandising guidelines, ensuring alignment with the brand's corporate guidelines across all channels.
  • Event Coordination: Work closely with teams to coordinate and execute local events and promotions, enhancing brand visibility and customer engagement.
  • Design Development: Participate in the creation of technical drawings and conceptual designs for merchandising elements such as glorifiers, windows, product boards, and podiums.