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Digital Marketing Strategist

1 semana atrás

Porto, Porto, Portugal Portopolitan Tempo inteiro

Company Overview

Portopolitan is a company that specializes in real estate investment and visa assistance. We are looking for an experienced digital marketing strategist to join our team.

About the Role

We are seeking a highly skilled social media content creator to develop and execute a strategy to attract high-value investors from the US & EMEA markets. This is a hybrid role, combining digital content creation, audience engagement, and occasional client-facing responsibilities related to real estate investment and visa assistance.

Your Responsibilities

We offer:

  • Create and manage content for Instagram, Facebook, LinkedIn, and the company website, focusing on high-net-worth international investors.
  • Develop and execute lead generation campaigns tailored to the US & EMEA markets. Track performance using Meta Business Suite, Google Analytics, and LinkedIn Insights to optimize content strategy and engagement.
  • Optimize engagement strategies to attract investors and real estate buyers.
  • Design high-quality posts, videos, and Reels using Canva, CapCut, and Adobe Suite (Photoshop, Premiere Pro, Illustrator) where applicable.
  • Capture and curate engaging content during key company events and property visits.

Required Skills and Qualifications

To be successful in this role, you should have:

  • At least 3-5 years of experience managing social media for a business.
  • A lead-oriented mindset, understanding how to convert social media engagement into high-quality leads.
  • A strong grasp of Instagram, LinkedIn, and video content strategies.

Benefits

We offer direct impact, creative freedom, and growth potential to shape the company's online presence.