Digital Marketing Strategist
Há 4 dias
Transformify is a rapidly growing company that specializes in automating talent acquisition, compliance, billing, and payments to independent contractors, external consultants, and freelancers across 184 countries. With a strong focus on innovation and expansion, we are looking for a highly skilled Senior Paid Search Marketing Expert to lead our product campaigns, paid landing page tests, A/B copy tests, and day-to-day operations of our paid search campaign management.
Job Responsibilities
- Test and iterate on campaign structures, bidding algorithms, keyword bidding, and other impact-driven variables for continuous growth.
- Collaborate with senior management and sales to ensure top-performing Paid Search efforts.
- Act as the point of contact from the paid search team for the product and sales teams.
- Work closely with the Product team to cover product offerings across relevant keywords and ad copy.
- Manage daily platform management and monitor search performance to identify key trends for optimization.
- Collaborate with the IT team to manage paid landing page copy and A/B tests.
- Coordinate with the copywriting team to construct high-quality ad copy that converts.
- Work cross-functionally with various teams to optimize search campaigns for success.
- Manage relationships with external Paid Search vendors.
Requirements
- Based in Porto, Portugal
- Minimum 3 years of experience managing Paid Search campaigns for a B2B brand.
- Experience working closely with PMM teams translating their work into keywords and ad copy.
- Expertise in Google Ads suite including Google Analytics, Google Tag Manager, GA Editor, BingAds, LinkedinAds, retargeting ads AdRoll, Quora.
- Experience running A/B tests across Paid Search campaigns.
- Strong data-driven mindset and proficiency in analytics tools for tracking performance.
- Proven track record in impacting revenue through acquisition for Paid Search campaigns.
- Excellent relationship building skills with internal and external teams.
Total Rewards
The successful candidate will enjoy competitive pay tailored to their role. Access to a coworking space, hybrid work model, and flexible working hours.
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