Digital Marketing Strategist

Há 1 mês


Lisboa, Lisboa, Portugal Raketech Group Limited Tempo inteiro
SEO Manager Job Description

The role is restricted to those physically located in Europe. While this is a remote position, we cannot consider candidates not based in that region.



Job Responsibilities:


  • Develop and implement effective off-page strategies and link-building techniques to enhance the domain and page authority of Raketech's portfolio.
  • Monitor off-page SEO health & backlink portfolio to deliver reports that provide insights on performance, competition, and opportunities.
  • Identify high-domain rating link targets through research and analysis.
  • Plan and oversee outreach campaigns while monitoring their progress.
  • Collaborate with the content department to develop engaging and link-worthy content.
  • Promote content through targeted email outreach to secure backlinks from authoritative websites and publications.
  • Conduct brainstorming sessions with wider product teams to develop innovative and actionable campaign roadmaps.


Requirements:


  • Fluent in Swedish, both written & verbal.
  • Minimum of 2 years' experience in a previous SEO role.
  • Experience in SEO off-page core elements including but not limited to off-page tactics, domain authority, domain and backlink evaluation, outreach and placements, Google algorithm and quality guidelines, etc.
  • Proven experience in link-building and covering creative concepts and link-earning tactics.
  • Experience managing and executing link-building initiatives (blogger outreach, link-bait, PR & social media).
  • Good negotiation skills.
  • Experience in the iGaming industry is considered a plus.
  • Available to work +/- 2 CET.


Backlinks:

Backlinks, also known as inbound or incoming links, are hyperlinks from one website to a page on another website. In search engine optimization, backlinks are crucial because they signal to search engines that other websites endorse your website or content. This endorsement can boost your website's authority and improve its ranking in search engine result pages (SERPs).



About Raketech:

Raketech is a team that values innovation, collaboration, and excellence. If you're ready to take on the challenge and drive our outreach efforts to new heights, apply now.



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