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Product Marketing Leader

2 semanas atrás

Lisboa, Lisboa, Portugal paddle Tempo inteiro

Paddle is a leading provider of payment infrastructure for SaaS companies. We take away the pain of payment fragmentation, offering a faster, safer, and cheaper approach to payment processing.

The Role

As Senior Product Marketing Manager, you will work closely with our PMM + Content, go-to-market, Product, Demand Generation, Customer Success, and Sales teams. Your focus will be on leveraging market research and insights to drive data-driven content strategies that effectively educate and engage our target audiences across various global go-to-market initiatives.

  • Develop and execute go-to-market strategies, positioning, and messaging to drive product adoption and growth in target markets.
  • Work with the Head of Product Marketing to implement a comprehensive product marketing strategy aligned with overall business objectives.
Responsibilities

Some of your key responsibilities will include:

  1. Defining the value proposition of our products and developing messaging that highlights unique features, benefits, and competitive advantages.
  2. Serving as a key liaison between the product management team and the marketing team, ensuring effective communication and collaboration.
  3. Collaborating with various teams to ensure a cohesive approach and consistent messaging across all touchpoints.

We are looking for someone with exceptional research and writing skills, who can understand and clearly communicate complex subject matter. You should also have a strategic thinker with the ability to drive GTM plans aligned with market needs and business objectives.

A nice to have would be proven experience in SaaS or Fintech with a background in content or growth marketing.