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Digital Marketing Leader
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About Us
At Mastercard, we're committed to making payments easier, faster, and more secure. As a global leader in the digital payments industry, we're constantly pushing the boundaries of innovation to meet the evolving needs of our customers.
The Role
We're seeking a highly skilled Digital Marketing Leader to join our Services Marketing team. In this critical role, you'll be responsible for developing and executing our global digital demand generation strategy, with a focus on Account-Based Marketing (ABM) and Paid Media.
Your Key Responsibilities
- Lead the charge in shaping and executing our digital demand gen, ABM, and paid media strategy
- Collaborate with cross-functional teams to drive business growth across key digital channels
- Develop and optimize high-performing digital campaigns using programmatic advertising, LinkedIn ads, personalized microsites, and remarketing strategies
- Test, learn, and optimize—use A/B testing, audience insights, and data analytics to continuously improve campaign performance and ROI
You'll Thrive in This Role If You:
- Have extensive digital marketing experience in B2B demand generation, with deep expertise in paid media, digital strategy, and ABM
- Are a natural collaborator and leader, able to navigate complex matrixed environments
- Can navigate different time zones, juggle multiple projects, and deliver on deadlines
- Are a strategic and analytical thinker, able to interpret metrics and use insights to optimize campaigns
- Are a creative storyteller, able to translate technical concepts into compelling narratives that engage and convert
- Have a keen eye for visual aesthetics and understand what makes content resonate in a digital space
