Search Engine Marketing Expert
Há 4 dias
We are seeking an experienced Senior Paid Search Marketing Expert to join our team. This is an excellent opportunity to contribute to the growth and success of our company. The ideal candidate will have a proven track record in managing Paid Search campaigns for a B2B brand and expertise in Google Ads suite. Additionally, they should have experience working closely with PMM teams, running A/B tests, and possessing a strong data-driven mindset. If you're a motivated and results-driven individual, we encourage you to apply for this exciting opportunity.
Key Responsibilities
- Develop and implement campaign strategies to drive continuous growth.
- Collaborate with senior management and sales to ensure top-performing Paid Search efforts.
- Serve as the point of contact from the paid search team for the product and sales teams.
- Work closely with the Product team to cover product offerings across relevant keywords and ad copy.
- Manage daily platform management and monitor search performance to identify key trends for optimization.
- Collaborate with the IT team to manage paid landing page copy and A/B tests.
- Coordinate with the copywriting team to construct high-quality ad copy that converts.
- Work cross-functionally with various teams to optimize search campaigns for success.
- Manage relationships with external Paid Search vendors.
Requirements
- Based in Porto, Portugal
- Minimum 3 years of experience managing Paid Search campaigns for a B2B brand.
- Experience working closely with PMM teams translating their work into keywords and ad copy.
- Expertise in Google Ads suite including Google Analytics, Google Tag Manager, GA Editor, BingAds, LinkedinAds, retargeting ads AdRoll, Quora.
- Experience running A/B tests across Paid Search campaigns.
- Strong data-driven mindset and proficiency in analytics tools for tracking performance.
- Proven track record in impacting revenue through acquisition for Paid Search campaigns.
- Excellent relationship building skills with internal and external teams.
Total Rewards
The successful candidate will enjoy competitive pay tailored to their role. Access to a coworking space, hybrid work model, and flexible working hours.
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