Digital Operations Strategist
3 semanas atrás
Salsify is seeking a highly skilled Digital Operations Strategist to join the Marketing Operations team. This critical role will oversee the marketing infrastructure and leverage marketing automation (Marketo) to execute campaigns and capture data across the entire marketing and sales cycle.
The ideal candidate will utilize business analyst skills to analyze, identify, design and optimize business processes, monitor the overall health of the marketing automation database, manage the marketing communication calendar and associated audience segmentation and targeting, and execute on bulk imports of data.
This role will involve working with various units and requires excellent cross-functional collaboration, project management, and verbal and written communication skills. The successful candidate will be able to translate marketing requirements into measurable, scalable experiences for prospective customers.
Key Responsibilities:
- Assist the Marketing Operations Manager with day-to-day campaign operations and systems administration (Marketo, Hubspot, Salesforce, Asana, Drift, GoToWebinar, Salesloft) while optimizing for scale and efficiency, including building of event and email programs in Marketo.
- Manage email lists, data file aggregation and uploads according to campaign requirements.
- Ensure appropriate documentation, training, and adherence to governance standards (including naming conventions).
- Partner with internal and external stakeholders to understand objectives and translate strategies into technical execution.
- Monitor and review campaign performance across all channels to ensure campaigns are running appropriately, with accurate attribution and desired successes.
- Manage contact database including list segmentation, opt-in/out management, and data uploads (ex. event and content syndication list uploads).
- Create reports and analyze campaign performance.
Qualifications:
- 1-3+ years of experience managing all aspects of a marketing automation platform such as Hubspot, Marketo, Eloqua or Pardot.
- Experience with both Hubspot, Marketo and Salesforce a plus
- Experience managing marketing email and event campaigns.
- Familiarity with Salesforce.com or similar CRM.
- Self-motivated, quick learner with the ability to plan and collaborate effectively to run campaigns.
- Strong organization and project management skills with an ability to meet project deadlines in a fast-paced environment.
- Ability to identify gaps, research solutions, implement plans, and analyze performance.
Estimated Salary Range: $80,000 - $110,000 per year
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