Digital Performance Optimization Specialist
Há 7 horas
We are a fast-growing company that acquires new customers for leading brands in the iGaming and financial industries. Our focus is on delivering exceptional results through data analysis, carefully crafted content, and seamless user experience.
Job DescriptionWe're seeking an experienced Digital Performance Manager to join our team and take charge of scaling and optimizing paid advertising campaigns for top leading Portuguese websites in credit intermediation.
Your key responsibilities will include:
- Building, optimizing, and scaling cost-effective campaigns across Meta, Google, and other relevant platforms.
- Taking ownership of large advertising budgets, ensuring efficient spending while meeting ambitious scaling targets.
- Analyzing campaign performance using data-driven insights, leveraging advanced analytics, audience segmentation, A/B testing, and real-time reporting to maximize ROI.
You will also collaborate with cross-functional teams (Design, Development, Product) to create high-performing ad creatives and landing pages, leverage conversion rate optimization tools to analyze user behavior, refine landing pages, and maximize campaign effectiveness, conduct detailed competitor benchmarking and market analysis to uncover strategic opportunities and maintain a competitive edge in digital performance, and identify emerging opportunities within PPC and Display Advertising landscapes, including new audience targeting strategies, platforms, and search engine features.
Required Skills and QualificationsTo be successful in this role, you'll need:
- Proven experience in leading and managing PPC, email, and/or display advertising campaigns.
- Expertise in both Meta and Google Search ecosystems. Other relevant platforms are a plus.
- Proficiency in optimizing landing pages and user funnels to maximize conversions.
- Hands-on experience with A/B and multivariate testing.
- Strong knowledge of marketing analytics tools (e.g., Google Analytics, Google Search Console).
We offer a highly competitive salary of up to €26,000 per year, depending on your skill level and experience. You'll also enjoy 100% remote work flexibility, a generous workation policy, health insurance, and a monthly voucher for co-working spaces. Join us if you're passionate about growing professionally alongside your peers in a result-driven environment.
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