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Digital Optimization Specialist
2 meses atrás
Your Role in Driving Business Success:
We are seeking a highly skilled Digital Optimization Specialist to join our project team at Bosch.
- Develop, manage, and optimize the company website to enhance user experience, increase traffic, and drive lead generation for our hardware & software products;
- Collaborate with cross-functional teams to ensure the website aligns with our business goals and marketing strategies;
- Analyze website performance metrics and user behavior to identify opportunities for conversion rate optimization (CRO);
- Conduct A/B testing and other experiments to improve conversion rates and user engagement;
- Collaborate with content creators to ensure website content is optimized for search engines and user experience;
- Monitor and report on website analytics and performance, providing insights and recommendations for continuous improvement;
- Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic;
- Coordinate with developers and designers to implement website changes and improvements. In-depth knowledge of SEO tools and techniques (Google Analytics, Google Search Console, SEMrush).
Your Background:
To succeed in this role, you will need:
- Bachelor's degree in Marketing, Digital Media, or a related field;
- Experience with website analytics tools and the ability to analyze data to drive decision-making;
- Proven experience in digital optimization, with a strong focus on SEO and CRO;
- Strong understanding of web design principles and user experience (UX) best practices;
- Proficiency in A/B testing and other conversion optimization methodologies;
- Excellent project management and organizational skills;
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams;
- Familiarity with CMS platforms and basic HTML/CSS knowledge is a plus;
- Fluency in English (written and spoken).
Join Bosch and take advantage of:
A competitive salary: $80,000 - $110,000 per year, depending on experience;
Challenges in an international environment;
Career opportunities in one of the best companies in the world;
Flexible hours;
Medical services;
Discounts for employees;
Sports and health-related activities;
Canteen;
Good access to public transports;
Space for creativity.
