Digital Marketing Manager

Há 1 mês

Lisboa, Lisboa, Portugal Ferring Holding Sa Tempo inteiro

About the Role

Ferring Pharmaceuticals is seeking a highly skilled Digital Manager to join our team. As a Digital Manager, you will be responsible for spearheading digital campaigns and content strategy across various channels, working cross-functionally to generate customer insights and drive change management for an integrated and impactful digital engagement.

Key Responsibilities

  • Develop and implement effective marketing strategies to achieve business objectives within the assigned therapeutic area.
  • Plan and execute multi-channel marketing campaigns, including digital, social media, email, content marketing, and more.
  • Monitor and report on the performance of marketing campaigns, using data to inform future strategies.
  • Develop and execute paid and organic social media campaigns to amplify brand messaging, foster community engagement, and drive lead generation efforts.
  • Collaborate with internal teams, including franchise teams, regions, sales effectiveness, and communications teams to ensure alignment of digital marketing initiatives with overall business goals and objectives.
  • Track and analyze trends in the digital marketing landscape and implement them in your own strategy.

Requirements

  • Minimum of eight (8) years in digital marketing management/CRM experience required.
  • Bachelor's degree or equivalent required.
  • Has at least five (5) years of digital marketing experience.
  • Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up.
  • Understanding of the pharmaceutical marketplace including medical, regulatory, and clinical processes, preferably within diabetes.
  • Experience in working with large datasets and performing quantitative analysis.
  • Experience in structuring programs that are relevant for global, regional, and local contexts.
  • Well organized, meticulous about the details, and able to juggle multiple priorities.
  • High standards of excellence and attention to detail.
  • Understanding users' behavior and being focused on customer experience.
  • Agency/consultancy experience is welcomed.
  • Adaptability and flexibility for fast-changing environments.
  • Excellent verbal and written communication skills.

About Ferring Pharmaceuticals

Ferring Pharmaceuticals is a global biopharmaceutical company that helps people build families and live better lives. We are entrepreneurial and innovative, with a growing global team focused on scientific advances in the areas of reproductive and women's health, gastroenterology, and urology.

Our Culture

We encourage you to be bold, take risks, and have a voice in advancing new ideas to find new solutions for patients. We give you the opportunity to collaborate globally with passionate people who have a diverse range of skills, talents, and experiences. We give you the opportunity to thrive, grow, and work in a truly family-friendly environment where your contributions will be recognized, and your results rewarded.

Our Mission

We strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status.

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