Senior Digital Marketing Manager

Há 1 mês

Lisboa, Lisboa, Portugal dentsu Tempo inteiro

Job Title: Senior Digital Marketing Manager

About the Role:

We are seeking an experienced Senior Digital Marketing Manager to join our team at dentsu.

Company Overview:

dentsu is a global media and digital marketing agency that creates meaningful media experiences for clients across major global platforms, original content production, programs, and gaming.

Salary: $85,000 - $110,000 per annum

Job Description:

The Opportunity:

  • Define the Digital Marketing strategy: identification of goals & KPIs, definition of audiences, identification of channels and buying types, initial investment split, definition of value propositions, creative contexts, and conception of the strategic approach.
  • Client Management: manage relationships with teams and clients and define priorities.
  • Coordinate and delegate to the team the setup, implementation, and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Demand Gen, YouTube), Paid Social (Meta, TikTok), Display, Affiliation, and other existing biddable platforms.
  • Presentations: ability to construct narratives based on concrete data, aimed at solving problems (good oral expression skills will be valued).
  • Be able to discover tracking needs to ensure the measurement of all digital marketing activities.
  • Design of creative formats plan, creative guidance (value propositions + creative contexts), validation of requirements, and approval of creative formats.
  • Monitoring/optimization of digital marketing campaigns considering the defined KPIs and management of automated rules.
  • Understanding of dashboards with aggregation of data from different sources (extraction, processing, and presentation) and ability to extract relevant information to support decision-making.
  • Report the results generated by Digital Marketing actions with quantitative and qualitative data.

Requirements:

To succeed in this role, you will need:

  • 3 years' experience leading a team and clients.
  • Track record in leading, motivating, and developing teams.
  • Know-how in implementing, monitoring, optimizing, and reporting on Digital Marketing campaigns and solid knowledge of Analytics and attribution models.
  • Focus on clients' business and clear understanding of the definition and control of KPIs.
  • Experience using tools related to Digital Marketing activity (Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Google Campaign Manager, Microsoft Office Excel, Microsoft PowerPoint, etc).
  • Bachelor's Degree in Management or Marketing degree (preferred).

About You:

You will be a highly motivated and experienced Digital Marketing professional with a passion for delivering exceptional results. You will have excellent communication and leadership skills, with the ability to build strong relationships with colleagues and clients.

Benefits:

  • Agile work environment
  • 22 days of holidays + 3 wellness days + Birthday day off
  • Healthcare insurance for you

Diversity and Inclusion:

dentsu is committed to creating an inclusive workplace where everyone feels valued and empowered to do their best work. We welcome applications from diverse candidates and are happy to discuss flexible working arrangements.

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