Strategic Digital Marketing Manager
Há 6 dias
We are seeking a Strategic Digital Marketing Manager to join our team at Ferring Pharmaceuticals, Inc. in Portugal.
This is an excellent opportunity for someone with a passion for digital marketing and a desire to work in a dynamic and innovative environment.
The successful candidate will have a minimum of eight years' experience in digital marketing management/CRM and a strong understanding of the pharmaceutical marketplace.
They will be responsible for spearheading digital campaigns and content strategy across various channels, working cross-functionally to generate customer insights and ensure customer segmentation and analysis.
The ideal candidate will have outstanding planning and organizational skills, with exceptionally high attention to detail and a proven track record of results and follow-up.
They will also have experience in working with large datasets and performing quantitative analysis, as well as a deep understanding of user behavior and a focus on customer experience.
The salary for this role is estimated to be around €80,000 - €120,000 per year, depending on experience.
Job DescriptionAs a Strategic Digital Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to achieve business objectives within the assigned therapeutic area (TA).
You will plan and execute multi-channel marketing campaigns, including digital, social media, email, content marketing, and more.
You will also monitor and report on the performance of marketing campaigns, using data to inform future strategies.
Additionally, you will collaborate with internal teams, including franchise teams, regions, sales effectiveness, and communications teams to ensure alignment of digital marketing initiatives with overall business goals and objectives.
Required Skills and Qualifications- Minimum of eight years' experience in digital marketing management/CRM
- Bachelor's degree or equivalent required
- At least five years' experience in digital marketing
- Outstanding planning and organizational skills with exceptionally high attention to detail
- Proven track record of results and follow-up
- Understanding of the pharmaceutical marketplace, including medical, regulatory, and clinical processes
- Experience in working with large datasets and performing quantitative analysis
- Deep understanding of user behavior and a focus on customer experience
Ferring Pharmaceuticals, Inc. offers a comprehensive benefits package that includes:
- P parental leave for both birthing and non-birthing parents
- Extended support on family building journey
- Inclusive support package -
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