Strategic Marketing Channel Manager

Há 4 dias


Lisboa, Lisboa, Portugal NielsenIQ Tempo inteiro

About the Role

We are seeking an experienced Strategic Marketing Channel Manager to join our team at NielsenIQ, a leading consumer intelligence company. As a key member of our B2C Marketing team, you will be responsible for managing various marketing channels end-to-end with a substantial budget across multiple countries.

Your Key Responsibilities

  • You will define the acquisition strategy for our target countries, allocating budgets and selecting channels that drive maximum impact.
  • Develop and execute paid acquisition campaigns across social media, Google Ads, in-app exchanges, programmatic advertising, and other channels.
  • Monitor campaign performance closely, making data-driven adjustments as needed to ensure high-quality results.
  • Leverage diverse data sources to identify growth opportunities and enhance campaign performance.
  • Apply a test-and-learn approach to explore new acquisition sources, pushing the boundaries of what is possible in digital marketing.
  • Track and analyze advertising campaigns, creating tagging plans, adding UTMs, and testing event tracking to optimize ROI.
  • Maintain up-to-date attribution methods to ensure accurate measurement and optimization of marketing efforts.

What We Offer

  • A dynamic work environment with opportunities to engage with local and global companies.
  • Flexible working hours, hybrid work options, and a comprehensive benefits package.
  • Ongoing training and development opportunities, including internal trainings and access to learning platforms.
  • The chance to collaborate with a talented team and contribute to the success of a global leader in consumer intelligence.
  • A competitive estimated salary range of $120,000 - $180,000 per annum, commensurate with experience and qualifications.


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