Strategic Marketing Channel Manager
Há 4 dias
About the Role
We are seeking an experienced Strategic Marketing Channel Manager to join our team at NielsenIQ, a leading consumer intelligence company. As a key member of our B2C Marketing team, you will be responsible for managing various marketing channels end-to-end with a substantial budget across multiple countries.
Your Key Responsibilities
- You will define the acquisition strategy for our target countries, allocating budgets and selecting channels that drive maximum impact.
- Develop and execute paid acquisition campaigns across social media, Google Ads, in-app exchanges, programmatic advertising, and other channels.
- Monitor campaign performance closely, making data-driven adjustments as needed to ensure high-quality results.
- Leverage diverse data sources to identify growth opportunities and enhance campaign performance.
- Apply a test-and-learn approach to explore new acquisition sources, pushing the boundaries of what is possible in digital marketing.
- Track and analyze advertising campaigns, creating tagging plans, adding UTMs, and testing event tracking to optimize ROI.
- Maintain up-to-date attribution methods to ensure accurate measurement and optimization of marketing efforts.
What We Offer
- A dynamic work environment with opportunities to engage with local and global companies.
- Flexible working hours, hybrid work options, and a comprehensive benefits package.
- Ongoing training and development opportunities, including internal trainings and access to learning platforms.
- The chance to collaborate with a talented team and contribute to the success of a global leader in consumer intelligence.
- A competitive estimated salary range of $120,000 - $180,000 per annum, commensurate with experience and qualifications.
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