Consumer Goods Marketing Strategist
2 semanas atrás
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day.
We continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and disruptive solutions, you will have countless opportunities to explore new paths and develop your skills.
We are looking for an experienced Shopper Marketing Manager to join our teams at Henkel Consumer Brands. As a key player in our marketing team, you will be responsible for identifying category trends/key growth levers and defining the category vision.
You will analyze shopper dynamics and define shopper marketing strategy per client, developing assortment & shelf strategy/planograms recommendation for trade partners.
Your responsibilities will include working on category management projects with key Clients; steering project implementation & follow-up on results. You will also guarantee innovation listing & shelf-visibility in launch momentums, collaborating with Marketing, NRM and Sales team to develop and implement sales promotion/activation in clients.
You will support Field Team with Shopper/Category intel and shelf guidelines, supporting Merchandising Team with layout guidelines on extra-visibility placements.
To succeed in this role, you will need min. 2 – 3 years of experience in Shopper Marketing/Category Management, educational background related to Business Administration and Economics, fluent Portuguese and English, analytical thinking, strong presentation and communication skills, ability to negotiate/deal with stakeholders, good attitude and entrepreneurial mindset.
The estimated salary for this position is around $60,000 - $80,000 per year, depending on location and experience.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us. We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
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