Marketing Analytics Expert: Delivering Data-Driven Insights
Há 1 mês
At Joyteractive, we're seeking a seasoned Marketing Analytics Expert to join our team. As a key member of our marketing department, you'll be responsible for delivering actionable insights that drive business growth. This role requires a unique blend of analytical expertise, technical skills, and business acumen.
About the RoleWe're looking for an experienced professional with a strong background in marketing analytics. Your expertise will help us understand customer behavior, optimize marketing campaigns, and inform data-driven decision-making. You'll work closely with cross-functional teams to develop and implement effective marketing strategies.
Key Responsibilities- Develop and maintain accurate ROI forecasting systems for various marketing initiatives.
- Deliver timely, high-quality data and insights to support decision-making across User Acquisition, ASO, and Creative teams.
- Collaborate regularly with teams to understand their needs and ensure access to relevant analytical resources.
- Develop and maintain dashboards based on requirements from the UA, ASO, and Creative teams.
- Continuously update and refine forecasting models with new data and performance results.
- Conduct in-depth data analysis to identify key trends and insights.
- Prepare regular reports and analytical briefings for management and stakeholders.
- Develop strategies to detect and prevent fraudulent activities in marketing campaigns.
- Minimum 3 years of experience in analytics, with at least 1.5 years specifically in marketing analytics.
- Advanced knowledge of SQL, Python, or R, BI tools, and professional-level Excel or Google Sheets.
- Familiarity with digital marketing tools like Adjust, AppsFlyer, experience with attribution, fraud detection, and SKAN (SKAdNetwork) framework.
- Proven ability to build analytical systems, work with KPIs, perform factor analysis, and collaborate effectively with UA, product analytics, and BI teams.
- An estimated annual salary of $120,000 - $180,000, depending on location and experience.
- 18 business days of compensated day-offs.
- 8 paid Personal Days a year + 1 day added every year.
- Flexible Public Holidays policy.
- Individual budget for training and growth.
- 100% Sick Leave compensation.
- Payment for wear and tear on equipment while using a personal computer.
- Remote work options.
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