Digital Insights Strategist
Há 1 mês
Lead Insight Analyst Role Overview
We are seeking a highly skilled Lead Insight Analyst to join our Data Analytics team. This is a full-time position located in Lisbon or Porto, and the selection process will be conducted in English.
Main Responsibilities:
- Shaping, selling, and delivering large analytics programs of work.
- Creating measurement plans that identify the customer behaviour to be tracked.
- Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
- Using measurement tools to analyse digital user behaviours in detail, across a wide range of digital properties.
- Creating detailed insight reports that cover key findings and recommendations.
- Presenting findings to a senior-level client audience and helping them understand what it means for their business.
- Working with our internal UX and design teams to inform the creation of new websites and apps.
- Answering client queries and running training sessions with them.
- Having line management duties for a small team of analysts.
About the Company:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
About the Role:
This is an opportunity to work on some of our largest projects and key accounts. You will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients.
Required Skills:
- Tool agnostic with experience in tools like Google Analytics and Adobe Analytics for tracking data.
- Experience in implementing tags with GTM, Adobe Launch or Tealium.
- Ability to use a mixture of data visualization tools, as well as Excel and PowerPoint for visualisation.
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