Sales Insights Strategist
1 semana atrás
About the Role
As a Sales Insights Strategist, you will play a critical role in providing strategic insights to drive business decisions. Your primary responsibilities will include gathering market and customer insights using primary and secondary information.
You will be responsible for building a robust market research plan to address top business needs by leading primary/secondary research, business analytics focused on priority brands, as well as ad hoc research as needed.
To excel in this role, you will need to identify best market research techniques, vendors, methodologies, monitor recruitment, analyze/triangulate results, and make strategic recommendations.
You will integrate several insights sources to better understand customers and their needs, contributing to accurate customer profiling and segmentation to support Omni channel strategy.
Additionally, you will support annual and mid-year segmentation exercises, in coordination with CRM Lead brand teams and Commercial Heads to set segmentation business rules and strategy.
Key performance indicators include delivering robust and timely early launch research plans to support strategic decisions, delivering frameworks to build HCP profiling (digital, other relevant criteria) to enable Omni channel engagement, and incentives plans communicated in a timely and accurate way.
Requirements
A university degree in management, economics, statistics, or other related areas is required. Proficiency in local language and English is essential.
The estimated salary range for this position in Portugal is €60,000 - €80,000 per annum, depending on experience.
This role offers a competitive benefits package, including opportunities for professional growth and development within a dynamic and innovative organization.
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